Our economy is based on consumption and advertising is the arm of creating artificial demand. And without that arm, we wouldn’t have people aspiring to things that are highly irrational. When advertising presents something that seems to be what some people want, it spreads like a virus and then everybody wants it, because it is an issue of social inclusion, which is a part of our biology, because that is how we identify. We identify and define ourselves by how others see us and how we are included in the group.
So it manipulates our most primal sense of humanity in order to sell things. If we didn’t have that arm in our consumption-based society since the Industrial Revolution, the economy would collapse. That is a very unique point to make because when you first start an economy like in the agrarian society, you’re meeting demand right? That’s the point and that makes sense.
But at some point this had to change because when you have such a highly-efficient, productive economy that we have today, at least in the technical sense of what we can create, you have to have demand created now.
That is one of the central flaws of market economics or capitalism that has come to fruition today, not only destroying human psychology, but destroying the environment simultaneously, because you have an insatiable culture that has been literally generated. And then progress is defined by what we produce. The more you buy, the more you own. That must be progress now.
It’s a kind of cultural violence. The more people promote materialistic values, the more they want more and more this and that, the more they flaunt this type of phenomenon, the more they create cultural violence. Because if you create a society that thrives in this type of self-identification, you are basically also promoting not only the destruction of the environment, but the diminishment of others, because you are saying, “I can afford this. I have the status and I am better for than and this person can’t.” And we see that phenomenally amplified today in the modern world.
I often wonder what a world would be like without advertising, which would be a world without marketing and markets, and I can tell you it would be a far more peaceful and sustainable and amiable and humane than what we see today.
"Many computer monitors and TV tubes, when displaying pulsed images, emit pulsed electromagnetic fields of sufficient amplitudes to cause such excitation. It is therefore possible to manipulate the nervous system of a subject by pulsing images displayed on a nearby computer monitor or TV set."
The pulsing image displayed on a computer monitor or television is able to be embedded in the material of a simple video or computer program, or it may be overlaid by modifying a videostream, as either a radio frequency or video signal. These pulsating EMFs are capable of exciting the senses in nearby subjects even if the images displayed are pulsed at subliminal intensity; the EMFs are able to affect the nervous system without the individual even being aware of it.
The implementations of this patent adapt to the source of video that drives the monitor, whether it be a computer program, a TV broadcast, a video tape or a DVD. In fact, this technology is basic enough to run on Windows 95 or 98.
"Certain monitors can emit EMF pulses that excite a sensory resonance in a nearby subject, through image pulses that are so weak as to be subliminal. This is unfortunate since it opens a way for mischievous application of the invention, whereby people are exposed unknowingly to manipulation of their nervous systems for someone else’s purposes. Such application would be unethical and is of course not advocated. It is mentioned here in order to alert the public to the possibility of covert abuse that may occur while being online, or while watching TV, a video, or a DVD."
Just because the technology exists, doesn't mean that it being used on every individual. However, it is paramount to be aware of this technology; it already exists, and is quite frankly old technology - imagine what technology exists today. Let us not be naive of the powers that shouldn't be who have control over this technology. While there is not much we can do to combat this technology in our modern society, there is no excuse to be ignorant. Although, it is also important to become aware of potential neurotic behaviors, as this can also be detrimental to your health and wellness.
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